The ROI of CEM handbook: Extracting Financial Returns from your CX strategy

Adopt a simple step-by-step approach to quantify and maximize the financial impact of Customer Experience.

With this eBook, you’ll learn to:

  • Adopt a journey-based approach to accurately calculate the returns on CX investments.
  • Establish success metrics to monitor results of your CEM program.
  • Calculate Gain from Investment and Cost of Investment for different cohorts.