The ROI of CEM handbook: Extracting Financial Returns from your CX strategy
Adopt a simple step-by-step approach to quantify and maximize the financial impact of Customer Experience.
With this eBook, you’ll learn to:
- Adopt a journey-based approach to accurately calculate the returns on CX investments.
- Establish success metrics to monitor results of your CEM program.
- Calculate Gain from Investment and Cost of Investment for different cohorts.