© 2018 CloudCherry. All rights reserved

Our product 'is' service, and it’s manufactured WITH the member present. You’ll never get a second chance at a first impression. A new member comes into a branch to join your credit union and opens a savings and checking account. If you were to videotape your process would you be proud to share it publicly? Or is it awkward, and clunky and time-consuming? It’s perhaps the most important transaction you’ll ever have with your member, think of it as a “first date.” We’ll show you how to make sure you get a second date by taking you through the member journey map of this ultimate moment of truth. 

Managing Moments of Truth

Part 1: The New Member On-Boarding Experience

  • The best practices for qualifying, identifying and welcoming a new member
  • Why it’s so important to monitor this transaction constantly using a member journey map
  • How to avoid common mistakes made during the first impression that prevents future dates (sales). 

Watch this webinar and learn:

Denise Wymore 


Watch Now

Like many of us, Denise is a credit union lifer. She started her career as a teller and moved up and around the organizational chart for her first 20 years. She held positions of MSR, loan officer, collector, share draft coordinator (see how old she is?) VP Human Resources and VP Marketing and Business Development. That’s where she found her passion - in helping credit unions to build strong brands and to tell their story. Almost 20 years ago she started consulting with credit unions, and writing blogs and books about branding. 

She is the author of two books: Tattoos: The Ultimate Proof of a Successful Brand and The 2020 Vision of Marketing.

Denise is a graduate of Western CUNA Management School, a certified Net Promoter® Score Associate and in 2012 was named a CU Times Woman to Watch. 

Two years ago she became a volunteer firefighter and Advanced Emergency Medical Technician for the all Volunteer Cochiti Fire Department. She was also elected to the Town Assembly and is currently the Mayor Pro Tem of Cochiti Lake, New Mexico where she lives with her husband and their two adorable dogs, Dexter Morgan and Emma Rae. 


Watch Now

on-demand webinar

a fireside chat

Managing Moments of Truth

Part 1: The New Member On-Boarding Experience

with Denise Wymore


with Denise Wymore

Tuesday, July 30th, 2019

11:00 am Pacific / 2:00 pm Eastern