CRM or CEM? Where should brands invest?

CRM vs CEM: Where should you invest? [Infographic]

CloudCherry | Featured | June 22, 2016

As businesses, both big and small, are vying for the customer’s trust and loyalty, the need to understand end consumers has become high priority. There are so many software solutions out there that can help you track, understand, analyze and even predict consumer behaviour. Most of these solutions, however, fall under 2 main categories – CRM (Customer Relationship Management) and CEM (Customer Experience Management).

We’ve come up with an infographic to give businesses more clarity on how a CRM is different from a CEM and whether or not you need both in today’s densely populated business milieu.


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