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In the Trenches with a CX Champion

Summer Naomi InteriorSummer Naomi Interior | December 10, 2019

Join us, CX Soldier…

…As this week, on the ‘Sweets of CX’, we jump right on in the trenches with VP of Client Happiness & Success (i.e. Brand Manager) for Promomash, and one of CloudCherry’s 2019-2020 CX Champions- Sarah Meyerdirk.

Need a little back-story on how our CX Champ ended up joining the frontlines in the CX World at Promomash? Five years ago, she met the team at a Trade show and- in her own words, “fell in love with the idea of saving all my time away from spreadsheets, and moving towards an automated workflow.” (Well, who wouldn’t?) – Nine months later, she’d joined the company- and has since worn many hats, helping to grow the team from four to forty-five people.

In this week’s Episode, Sarah shares with us her ‘secret sauce’ to winning over customers (Hint: It has a WHOLE lot to do with culture, and you’ll want to hear her refreshing take on it).  She also shares with us some of the challenges she’s faced- particularly the ‘growing pains’ that come along with wanting to be a ‘super hero’ to each client, while still balancing the limitations of a growing start-up. (Raise your hand if you’ve been there!)

But, more than that, she offers up some of the most note-worthy (no really- take notes) ways she’s discovered to truly add value to her Clients, comparing her company to, “the restaurant that likes the food to be sent back, because we really want to re-engage that experience, make the food better, and allow you to experience the whole value of what we try to propose here at Promomash.” Brava!

She also discusses her big win in CloudCherry’s CX Championship, and you’ll be inspired by both her Team-player mindset and humility- traits we’ve found to be a common thread among our champions.

So, whose brand has secured the loyalty of our CX Soldier/Champ for life? That award goes to Samsung. According to Sarah, “Samsung just makes the whole experience [of transferring data to new devices, etc.] truly effortless,” something she puts a lot of focus on at her own company. “They’ve made it hard for me to switch to another brand, because of that effortless experience.” Want to make things more effortless for your customers? Be sure to listen in.

You can find this interview, and many more, by subscribing to ‘The Sweets of CX’ Podcast on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.  Or find us on SoundCloud, Spotify, Stitcher, YouTube, Google play, Spreaker, and more.

Sarah Meyerdirk BIO:

Sarah Meyerdirk has spent 4 years at Promomash, where she’s been extremely instrumental in the growth and success of the company. She currently holds the role of VP, Client Happiness & Success- leveraging 28,000 hours in Customer facing roles to help Promomash Clients discover success with data empowered-results. She is also one of the honored recipients of CloudCherry’s 2019-2020 CX Championship Titles.